Dear Bella.
Why do we adress thing in the manner we do?
(exsample: Dear Bella)
Tradition, Dear Penumbral.
Time honored tradition that came about because when we want something from someone,
even if it's only an answer, it helps to butter them up first.
If for instance, you were to address me as "snail bella", the way malaul
suggested, I would probably not want to answer you at all.