I have talked before about re-branding for self-awareness.
Sometimes when I'm hangin out or whatever, talking about random shit and my wife expresses her particular appreciation for something, she'll mention, "I'm loving it" which, quite obviously, comes from the McDonalds campaign. She knows she's doing it but doesn't really give a fuck
What was interesting to me is the idea of taking these established symbols (logos), slogans, jingles, etc and attach to them an alternate meaning in addition to what they're currently used.
So say I'm trying to change a particular pattern of behavior. One thing I've been working on is becoming more mindful. So what I might do is take some of the more popular symbols like the McDonalds logo, Wal-Mart (and so on) and use them as a reminder of my goal of being more mindful.
It's like subverting the subversion.
I figure it's like acknowledging the mainstream as the primary point of reference, turning it into a tool and using it for my own work on myself.
It seems to me only a matter of picking out the fnords, taking a moment to re-conceptualize the symbols and applying them in various ways.
Even consider using them as a memory loci system. Pick out say 10 different companies and overlay each of their unique symbols in separate room in a familiar house. Then attach various additional memories, PERSONAL symbols, reminders, whatever to each room as well.
The ads come in randomly...some more frequently than others so that's something else to consider when picking out companies. KNOW YOUR DEMOGRAPHIC.
Just an idea