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Target Audience?

Started by Cramulus, January 23, 2007, 03:27:19 PM

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hunter s.durden

Quote from: LMNO on January 23, 2007, 06:51:19 PM
So long that it's self-inclusive, I say that's a pretty good assumption.

No doubt. I thought Van Wilder was going to be funny.

Hunter - broke his prognosticator gland in a fight with an 8 year old.
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AFK

I personally like to leave them in the rest areas on the Maine Pike.  I figure the truckers might appreciate some reading material while they are waiting for their dates.  
Cynicism is a blank check for failure.

Mangrove

here's a thought (based on LMNOs marketing response)

step 1: get onto train
step 2: 'accidently' discover a copy of BIP
step 3: make a show of appropriate BIP approval yummy noises

step 4: (for those who like to talk) attempt to engage other passengers in coversation concerning your reading material

or step 4: leave BIP material in plain site and exit train. (if you're not big into talking to strangers).

i'm thinking along the lines of 'monkey see, monkey do' principle. would a person be more likely to read a copy of BIP on the train if they've already witnessed someone doing it before them?





What makes it so? Making it so is what makes it so.

AFK

They probably would be more likely to pick it up.  So then at least they aren't the only weirdo.  I wonder if that would work in a Pediatrics Waiting Room. 
Cynicism is a blank check for failure.

Mangrove

another idea:

requires 2 BIPs.

BIP 1 is a distributor
BIP 2 is the reader

BIP 1 distributes the pamphlets. BIP 2 comes along after and 'finds' it. then carries out previous idea. (looks more authentic and accidental)

or, maybe a good way to go would be to find people who are already reading (in whatever location), sit down, take out a copy of BIP then ask other people what they're reading. then say: "i found this" and see if you can get anyone to bite. if they do say "well, i'm done with this so you can have it".

seeing people read it might act as encouragement. getting people to take a copy off you is good too. obviously, standing around and doling them out is a waste of time and most will end up on the ground, but if someone takes your copy of their own free will, then i would hazard a guess that they'd be more willing to read it. it makes it more of a personal object rather than some random paperwork found on a bench.
What makes it so? Making it so is what makes it so.

LMNO

These are good ideas.

I've also found that when I leave a stack on a bar counter or on tables at shows, people will pick it up & read it between bands out of boredom.

I saw one guy pick up the "Machine,Ñ¢" Pamphlet, and proceeded to read it for the next hour, even when the bands were playing.  It made my night.

Mangrove

Quote from: LMNO on January 23, 2007, 07:54:09 PM
These are good ideas.

I've also found that when I leave a stack on a bar counter or on tables at shows, people will pick it up & read it between bands out of boredom.

I saw one guy pick up the "Machine,Ñ¢" Pamphlet, and proceeded to read it for the next hour, even when the bands were playing.¬† It made my night.

that's cool. very cool in fact.
maybe we need to gather together distribution strategies. perhaps we can test out which techniques are most likely to get someone to read. obviously, the anonymous 'drop & run' method is the easiest to employ, but then it's hard to gauge who is picking them up (if at all) and what their response might be.
What makes it so? Making it so is what makes it so.

Cramulus

#37
I think the booklet itself needs to be slightly more "consumer friendly", more easy for the random stranger to pick up and resonate with. I've been wrestling with this pamphlet for a few weeks now. If you guys care, I'm working on a big post about it, and some suggestions.

Mangrove

Quote from: Professor Cramulus on January 23, 2007, 08:16:21 PM
I think the booklet itself needs to be slightly more "consumer friendly", more easy for the random stranger to pick up and resonate with. I've been wrestling with this pamphlet for a few weeks now. If you guys care, I'm working on a big post about it, and some suggestions.

go for it. anything that helps get it out there is a plus.

What makes it so? Making it so is what makes it so.

AFK

speaking of publications is it just me or has the SBOTD thing stalled a bit. 
Cynicism is a blank check for failure.

P3nT4gR4m

Clockwork Orange approach for the win. Same scenario - you go on a train, but this time you kidnap the 'customer', drag them back to a shady basement somewhere, tie them to a chair, prop their eyelids open with matchsticks and RSVP(check out my sig) the whole thing to them over and over again til they start foaming at the mouth.

Customers can be released back into the wild, in a park somewhere with a stack of pamphlets. See what happens next...

I'm up to my arse in Brexit Numpties, but I want more.  Target-rich environments are the new sexy.
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AFK

I wonder if there are any quirky book-clubs that it could be worked into. 
Cynicism is a blank check for failure.

Mangrove

Quote from: Rev. What's-His-Name? on January 23, 2007, 08:38:25 PM
I wonder if there are any quirky book-clubs that it could be worked into. 

1.join a regular book club (they often have them at Barnes & Noble for instance)
2. read whatever book is up for discussion
3. attempt to link the topic book with BIP as often as possible
4. see if people pick up on the idea

8-)

all joking aside though, because BIP is reading matter, then you already have limited your target audience to people who can be bothered to read. so it makes sense to leave the pamphlet in places where people are likely to read.
What makes it so? Making it so is what makes it so.

AFK

Quote from: Pope T.Mangrove xvii on January 23, 2007, 08:43:57 PM

all joking aside though, because BIP is reading matter, then you already have limited your target audience to people who can be bothered to read. so it makes sense to leave the pamphlet in places where people are likely to read.


Which, of course, means we need to develop a BIP movie or musical. 

"In a world, full of Greyfaces and Cabbages!  One man dared to take on The Machine!  One bar at a time, he uncovered the mysteries and myths of the Black Iron Prison.  That man, was.........Captain Barstool!"

Cynicism is a blank check for failure.

Mangrove

Quote from: Rev. What's-His-Name? on January 23, 2007, 08:53:23 PM
Quote from: Pope T.Mangrove xvii on January 23, 2007, 08:43:57 PM

all joking aside though, because BIP is reading matter, then you already have limited your target audience to people who can be bothered to read. so it makes sense to leave the pamphlet in places where people are likely to read.


Which, of course, means we need to develop a BIP movie or musical. 

"In a world, full of Greyfaces and Cabbages!  One man dared to take on The Machine!  One bar at a time, he uncovered the mysteries and myths of the Black Iron Prison.  That man, was.........Captain Barstool!"



if you could get a gameshow out of it or nudity (possibly combined) then there's a chance for BIP to exist outside of the reading population.
What makes it so? Making it so is what makes it so.