So every year since 2010, Cigar City Brewery has held a release party for their award winning and highly coveted Hunahpu Imperial Stout.
The first event was very relaxed as there were only a few hundred in attendance. As the brewery and the beer became more popular (and more valuable), the event grew to unmanageable proportions, and this year they tried, and failed miserably, to control the release day a little better.
It failed.... BADLY.
People flew in from other states to get their hands on a few bottles of this black gold, and when things went wrong. They went really wrong.http://www.tampabay.com/things-to-do/food/spirits/cigar-citys-hunahpus-day-a-mess-but-so-was-angry-mobs-response/2169515http://thefullpint.com/events/cigar-city-hunahpus-day-2014-fallout-pics/http://www.tampabay.com/things-to-do/food/spirits/cigar-city-ends-hunahpus-day-after-angry-crowds/2169435
The last one I attended was 2012. It just started getting too big and too crowded. I don't do crowds, so I'm glad as hell that I didn't attend this year's either.
They tried to put a cap on it at 3500, but that didn't go as planned, since people started forging tickets from eventbrite, and you know, nobody thought to buy an extension cord and keep their phones charging while they had to scan the 6,000 or so people who showed ups tickets.
The crowd got hotter, drunker, and angrier as the day progressed, and then it happened.
They ran out of the beer before everyone got the three bottles that their $50 ticket promised them.
People got unruly, threw empty bottles at volunteers and staff, everyone was forced out by police, yelled, pushed, and chanted "Cigar City Sucks"... all over piss poor event planning.
Now, I love this brewery and I do back them and their product. However, I do not feel a bit sorry for them for this day.
They've grown too big for their britches, should have spent the money on an event coordinator, not trusted the public to just be cool and drink good beer.
The consumer whorism within the beer community is disgusting. People were buying up to 10 cases each at $20 a pop before others that were promised their three bottles even had the chance to get to the tables. Why?
Let me show you:
It's rated a solid 100 on beer forums http://www.beeradvocate.com/beer/profile/17981/47022/
It RESELLS online through beer forums for anywhere between $100-$300.
WHAT. People buy this stuff, turn around and trade or resell it for ridiculous amounts of money.
Cigar City failed that day, and their reaction is to flip a table and fuckitty bye.
No more Hunahpu Day.
The backlash on the internet has been hilariously gross.
The fake Ebay listing I found was so awesome, till they took it down.
You see this? He almost DIED TO DEATH to get them.