That trolling is a shameful thing, and that no one of sense would accept to be called ‘troll’, all are agreed; but what trolling is, and how many its species are, and whether there is an excellence of the troll, is unclear. And indeed trolling is said in many ways; for some call ‘troll’ anyone who is abusive on the internet, but this is only the disagreeable person, or in newspaper comments the angry old man. And the one who disagrees loudly on the blog on each occasion is a lover of controversy, or an attention-seeker. And none of these is the troll, or perhaps some are of a mixed type; for there is no art in what they do. (Whether it is possible to troll one's own blog is unclear; for the one who poses divisive questions seems only to seek controversy, and to do so openly; and this is not trolling but rather a kind of clickbait.)
The rest is here: http://journals.cambridge.org/action/displayFulltext?type=6&fid=10293504&jid=APA&volumeId=-1&issueId=-1&aid=10293503&bodyId=&membershipNumber=&societyETOCSession=&fulltextType=RA&fileId=S2053447716000099
And a critical response is here: http://journals.cambridge.org/action/displayFulltext?type=3&fid=10294578&jid=APA&volumeId=-1&issueId=-1&aid=10283850&bodyId=&membershipNumber=&societyETOCSession=&fulltextType=RA&fileId=S2053447716010078
Quite on the nose and a good read.