The smug "virtue" of the Ethical Shopper

[Elder Iptuous]

Cain,
i'm curious what makes you suspect this sort of thought process is a new thing?

it strikes me as a basic aspect of human nature...

[Jasper]

I predict you will feel unappreciated and that most people around you are dicks.

Funny how you used the future tense, there.   You're probably right though, being too good usually makes me feel uncomfortably superior to everyone else.

[Template]

Cain,
i'm curious what makes you suspect this sort of thought process is a new thing?

it strikes me as a basic aspect of human nature...

Well, self-justification is.  Curious how one would aim to only just break even, morally.