Brand Identification

[Mesozoic Mister Nigel]

However, being uncontrollably aroused for six hours has a downside.

Try it 24/7 and get back to me

You've had a throbbing erection for 24 hours straight???

When are you moving to the West Coast?

[Dimocritus]

However, being uncontrollably aroused for six hours has a downside.

Try it 24/7 and get back to me

You've had a throbbing erection for 24 hours straight???

When are you moving to the West Coast?

Uncontrollably aroused more or less all the time. West Coast? You got plane fare and a place to stay?

[Dimocritus]

Plus, I was exaggerating... a little   

[BabylonHoruv]

I guess I look at it like we talked about the whole BIP/cell idea.  I'm not so sure that branding is really that much of a negative, if you are at least aware of it.  If you have the awareness that you've bought into a mindset that says, "I have to wear Nike shoes because it makes me feel good", it's better than complete, blind consumerism.  

I regularly buy Tim Horton's coffee.  Because I like it.  I like their shops, they are comfy for sitting down to have a cup of joe.  But, I'm aware that this is partly a result of how they've marketed their brand to customers like myself.  

So at least an informed consumer whore is better than an uninformed, in my book anyway.  

You are also one of the few people on the board actually opposed to the use of drugs, as opposed to the identification of the self as a drug user.  I have no problem with drinking tim hortons coffee (or wearing nike shoes for that matter, they make good shoes) but when you define yourself as a Tim Horton's drinker, or a Nike wearer, or a pot smoker, then you are falling into a trap.

[Mesozoic Mister Nigel]

Plus, I was exaggerating... a little   

[Vene]

You are also one of the few people on the board actually opposed to the use of drugs, as opposed to the identification of the self as a drug user.  I have no problem with drinking tim hortons coffee...

I'm confused now, considering that caffeine is something like the number one used recreational drug.

[BabylonHoruv]

You are also one of the few people on the board actually opposed to the use of drugs, as opposed to the identification of the self as a drug user.  I have no problem with drinking tim hortons coffee...

I'm confused now, considering that caffeine is something like the number one used recreational drug.

Yeah,  I wasn't going to get into that part of it.

[Placid Dingo]

I really like the concept behind Blackspot shoes actually. However, what i din't like what that whole 'we're not REALLY capitalist' schtich. Adbusters real goal, these days seems to be contributing to an improved Capitalism. But there's no need to pretend that that's not what they're doing.

For the same reason I don't like the use of the term Memebombs. To me, it's advertising. And that's ok, but it's still advertising. Or ideas or whatever.

[AFK]

I guess I look at it like we talked about the whole BIP/cell idea.  I'm not so sure that branding is really that much of a negative, if you are at least aware of it.  If you have the awareness that you've bought into a mindset that says, "I have to wear Nike shoes because it makes me feel good", it's better than complete, blind consumerism.  

I regularly buy Tim Horton's coffee.  Because I like it.  I like their shops, they are comfy for sitting down to have a cup of joe.  But, I'm aware that this is partly a result of how they've marketed their brand to customers like myself.  

So at least an informed consumer whore is better than an uninformed, in my book anyway.  

You are also one of the few people on the board actually opposed to the use of drugs, as opposed to the identification of the self as a drug user.  I have no problem with drinking tim hortons coffee (or wearing nike shoes for that matter, they make good shoes) but when you define yourself as a Tim Horton's drinker, or a Nike wearer, or a pot smoker, then you are falling into a trap.

You need to try that first sentence again because I'm not following what you are getting at.  And I would agree on one level that identifying oneself as a Tim Horton's drinker, etc., is somewhat of a trap.  But at the same time, it can also be part of belonging to a certain culture or group of comrades.  Motivation and awareness are key to this and make a big difference from my perspective. 

[BabylonHoruv]

I guess I look at it like we talked about the whole BIP/cell idea.  I'm not so sure that branding is really that much of a negative, if you are at least aware of it.  If you have the awareness that you've bought into a mindset that says, "I have to wear Nike shoes because it makes me feel good", it's better than complete, blind consumerism.  

I regularly buy Tim Horton's coffee.  Because I like it.  I like their shops, they are comfy for sitting down to have a cup of joe.  But, I'm aware that this is partly a result of how they've marketed their brand to customers like myself.  

So at least an informed consumer whore is better than an uninformed, in my book anyway.  

You are also one of the few people on the board actually opposed to the use of drugs, as opposed to the identification of the self as a drug user.  I have no problem with drinking tim hortons coffee (or wearing nike shoes for that matter, they make good shoes) but when you define yourself as a Tim Horton's drinker, or a Nike wearer, or a pot smoker, then you are falling into a trap.

You need to try that first sentence again because I'm not following what you are getting at.  And I would agree on one level that identifying oneself as a Tim Horton's drinker, etc., is somewhat of a trap.  But at the same time, it can also be part of belonging to a certain culture or group of comrades.  Motivation and awareness are key to this and make a big difference from my perspective. 

Ok,  to try to link it more effectively,  to most people on the board identifying yourself as a drug user is a problem, using drugs is not.  The reason I see the self identification as a problem is the same reason I see identifying oneself as a tim horton's drinker as a problem.  Allowing yourself to be defined by a relatively narrow facet of personal consumption is a trap, and does not allow us to fully express who we are, as well as pushing us toward behaviors and attitudes that may not really be ours at all, but are associated with our chosen narrow identity.  However you have been clear that you are opposed to the use of drugs as much as the self identification, so the actual merits of the underlying behavior are more important than the self identification.  Being a Nike Wearer is actually a better thing than being a Marlboro smoker (to pick a couple of popular identifications)  because wearing nikes isn't an inherently negative activity while smoking is physically destructive. (that previous sentence being where I see your position)  To me both the Nike Wearer and the Marlboro Smoker are at the same level as a Crack head or a Chronic smoker.  They are people trapped by an aspect of their consumption into surrendering their identity.

[ñͤͣ̄ͦ̌̑͗͊͛͂͗ ̸̨̨̣̺̼̣̜͙͈͕̮̊̈́̈͂͛̽͊ͭ̓͆ͅé ̰̓̓́ͯ́́͞]

I think I'll just leave this right here:

http://trueslant.com/matthewnewton/2010/06/10/attack-of-the-brands-logorama-takes-global-advertising-to-task/