Best hoax EVER

[Cain]

http://www.bbc.co.uk/news/technology-14370878

A story which suggested that users of Internet Explorer have a lower IQ than people who chose other browsers appears to have been an elaborate hoax.

A number of media organisations, including the BBC, reported on the research, put out by Canadian firm ApTiquant.

It later emerged that the company's website was only recently set up and staff images were copied from a legitimate business in Paris.

It is unclear who was behind the stunt.

The story was reported by many high profile organisations including CNN, the Daily Mail, the Telegraph and Forbes.

Questions about the authenticity of the story were raised by readers of the BBC website who established that the company which put out the research - ApTiquant - appeared to have only set up its website in the past month.

Thumbnail images of the firm's staff on the website also matched those on the site of French research company Central Test, although many of the names had been changed.

The BBC contacted Central Test who confirmed that they had been made aware of the copy but had no knowledge of ApTiquant or its activities.
Research claims

ApTiquant issued a press release claiming that it had invited 100,000 web users to take IQ tests and matched their results with the type of browser they used.

It also supplied extensive research data.

The results claimed to show that Internet Explorer users were generally of lower intelligence.

The BBC sought alternative views for the original story, including Professor David Spiegelhalter of Cambridge University's Statistical Laboratory, who said: "I believe these figures are implausibly low - and an insult to IE users."

No-one on ApTiquant's contact number was available for comment.

Graham Cluley, senior security consultant at Sophos examined the source material for the BBC after concerns were raised.

"It's obviously very easy to create a bogus site like this - as all phishers know it's easy to rip-off someone else's webpages and pictures," he said.

Mr Cluley also looked at the pdf file containing the data that many people had downloaded from a variety of sources and said it did not appear to contain malware.

I was gonna post this yesterday, as well. 

[Telarus]

  I thought that story was fishy...

[Mesozoic Mister Nigel]

What's beautiful is not the stunt so much as that the MEDIA BOUGHT IT.

[Triple Zero]

Brilliant! And indeed mostly because what Nigel said. If the media hadn't bought it, it would have simply been (relatively harmless) anti-microsoft religious whining. However, getting the media to buy into it completely makes up for whatever feelings I have about the actual topic.

Interesting observation, and we could learn a thing or two from that.

Also perhaps from what exactly they did, how they managed to establish themselves to get the media to buy into it.

[Precious Moments Zalgo]

 

It seemed reasonable to me that people with lower IQ's would be more likely to just use whatever browser came on their system rather than figure out how to change it, but the numbers seemed absurdly low for IE and absurdly high for the other browsers.  I had just assumed that the study was severely flawed, though.  I didn't guess that it was an outright hoax.

If they had made the same points with much more reasonable numbers, I would have believed the study.

[BadBeast]

Just because it's made up, doesn't necessarily make it wrong. I believe it, and I know it was a hoax.   

[East Coast Hustle]

Just because it's made up, doesn't necessarily make it wrong. I believe it, and I know it was a hoax.   

This.