Funny thing about physically seeing words is that they look exactly like you expect. Some a bright and fluffy, and others are kind of painful to look at. It's an oddity though, that some words you expect to be one way turn out another. The best example of this is "love". Sure, you'd expect it to be the brightest, fluffiest of all, but it's sharp and hard, darkly colored, and makes a loud thud when it hits the wall. I've been thinking about it, and I've come up with the reason why.
It's not sincere. It's a word that's been cheapened for years and years. Thrown around like a swear, and that's more or less what it's become. It's funny, isn't it? That a word can be changed so much by misuse. But it's something you see all the time, if you know where to look. The news, politics, pop culture. I wonder, can you think of any words that don't look like you think they should? Spit them at that wall, and see.