Author Topic: Consumer Identity  (Read 2277 times)

chaotic neutral observer

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Re: Consumer Identity
« Reply #15 on: January 18, 2019, 04:28:40 am »
I watched the video, and was somewhat disappointed.  Based on the intensity of the reactions, I figured it was going to be something a bit more accusatory, controversial, or "SJWish".  But really, all that it said was, "hey guys, don't be jerks."  It's hard for me to see anyone taking offense at that.  And yet, the like:dislike ratio is almost 1:2 on youtube. :roll:

In any case, this is not going to affect my purchase of said company's products, positively or negatively. The video had nothing to say about their razors, and I am strongly disinclined to judge a company or their products by the actions of their marketing weasels.
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Re: Consumer Identity
« Reply #16 on: January 18, 2019, 08:34:50 am »
I liked it.  I felt like it was exactly like CNO said, basically asking men not to be jerks.  The fact that is controversial is absurd, but if a few men decide not to be jerks because of it, that's good.

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Re: Consumer Identity
« Reply #17 on: January 18, 2019, 10:29:12 am »
It's disingenuous, and it's profit driven, but it is still a positive act.

Advertising isn't going away, and the most insidious part of it is that it will constantly alter itself to move past our defenses. Our responsibility is, as always, to view it skeptically, but when it's a good message like this one, the response should encourage more of the same. I don't think a Gillette commercial is going to make a bystander become active, but it can start to normalize the idea.

The other perspective for this trend is that activists are starting to recognize corporations as powerful tools in their fight. Wasn't it a Parkland survivor that got a bunch of sponsors pulled from Laura Ingraham's (sp?) show? We're recognizing that these entities have disproportionate power, but that they still do have to answer to consumers. I'm a little worried about the weaponization of such tactics, similar to how social media has become an influence peddling game for malevolent actors.

I'm actually going to buy some Gillette razors though, because the ones I bought to replace my last ones are chewing enormous chunks out of my face.
It has the positive aspect of legitimising and normalising good causes that's true and as long as they are doing that, that outlook should be supported. They are mercurial though and if the popular message of the day was something negative, they wear that mask too.

As long as the skepticism is there understanding the context that the good message goes hand in hand with an industry responsible for one of the most dangerous and cynical forms of social control. I don't trust them, and I don't think I ever will.

But that said I suppose if they can change on a whim we can too, as long as they support positive social change, that's ok, and when they don't then we dont need to support them any longer.
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Re: Consumer Identity
« Reply #18 on: January 18, 2019, 11:45:42 am »
I view corporations more like a force of nature than conscious agents. If the hurricane blows the wildfire out then it's good. Doesn't mean I support hurricanes. Just fortunate that particular one came in handy. Me too got a publicity gift. Gillette will reap rewards. Anyone angered by this is angry at the wind for blowing in their favour.
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Re: Consumer Identity
« Reply #19 on: January 18, 2019, 04:04:04 pm »
I view corporations more like a force of nature than conscious agents. If the hurricane blows the wildfire out then it's good. Doesn't mean I support hurricanes. Just fortunate that particular one came in handy. Me too got a publicity gift. Gillette will reap rewards. Anyone angered by this is angry at the wind for blowing in their favour.

Boom.  Boom, I say.
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Re: Consumer Identity
« Reply #20 on: January 19, 2019, 04:23:01 am »
It is all about getting people talk about the commercial. I can foresee there being a giant outrage when the first company rolls out an advertisement campaing where they seem to support racial segregation subtly while still keeping the deniability.
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