The revolution will not be algorithmically friendly.
The revolution will not be trending or have a hashtag.
The revolution will not be paused for a word from our sponsors.
Because the revolution will not be monetised.
I’m old enough to remember when the internet was more than a half dozen websites trying to compete for your time and attention. I remember when we shared stuff because we wanted to; when speech actually WAS free, rather than carved into 280-character soundbites or polished to perfection in thirty minute long YouTube videos.
I remember when two way communication meant that we all spoke on an equal standing rather than elevating those of us who are pretty enough to garner a following. Back before corporations had figured out how to enclose the internet; how to put a harness on our dissatisfaction and hand the reins to fascists and reformists.
Now the internet is a hundred thousand Howard Beales, taking their turn to shout righteous anger into the void, before the void turns around and sells that anger back to our communities with a special $10 patreon tier for access to a private discord server.
We’re mad as hell, but we’ll keep taking it so long as the stream of content never stops.
We’ve built an efficient machine to keep the discourse rolling, to provide an infinite number of Hot Takes, to show us the problem in countless new and exciting ways, without ever letting us articulate a solution.
Except, that is, for solutions soaked in the blood of minorities.
The machine sure does love those.
They’re good for clicks.
But the revolution will not be monetised.
Because the revolution will not give a single shit about concurrent views, subscribers or superchats.
The revolution will be a desperate scream.
The revolution will be a blind mob tearing our oppressors and any other unlucky fuck in the way limb from limb.
The revolution will not be a choice.
Or the revolution will not be.