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« on: January 17, 2019, 12:00:32 pm »
It's disingenuous, and it's profit driven, but it is still a positive act.
Advertising isn't going away, and the most insidious part of it is that it will constantly alter itself to move past our defenses. Our responsibility is, as always, to view it skeptically, but when it's a good message like this one, the response should encourage more of the same. I don't think a Gillette commercial is going to make a bystander become active, but it can start to normalize the idea.
The other perspective for this trend is that activists are starting to recognize corporations as powerful tools in their fight. Wasn't it a Parkland survivor that got a bunch of sponsors pulled from Laura Ingraham's (sp?) show? We're recognizing that these entities have disproportionate power, but that they still do have to answer to consumers. I'm a little worried about the weaponization of such tactics, similar to how social media has become an influence peddling game for malevolent actors.
I'm actually going to buy some Gillette razors though, because the ones I bought to replace my last ones are chewing enormous chunks out of my face.