Quote from: Don Coyote on September 01, 2010, 04:39:36 PM
Why not....just buy clothes with no obvious brand label, or remove labels?
This is literally how I tackle this problem. Sometimes band shirts make the cut, but wearing logoless shirts, shoes, etc, is the only way I see how to combat this branded nonsense that consumes our lives.
In other ways, I am still a slave to branding, such as minor things with soda.
Branding isn't completely awful though when branding actually says something, such as with cars, where Tesla, Ford, and Honda all say very different things about the driver but also serve a very different function than each other.
In taking a brief survey of the room I'm in and glancing at the people, most people are wearing logoless clothing.
In many ways, clothing is purely commercial and consumerist. No one wants for clothing in America, Americans want for clothing with status or for clothing that fits with certain events (suit for an interview at the firm). To advocate for a non-branded clothing, a non-commercial clothing line is to engage in the exact same superfluous commercial activity that can be so concerning when taking a critical eye to the world around us.
If someone tried to sell me an identity centered around rejecting identities, that might not be the hook for me that it once was.