http://gizmodo.com/5385918/dude-drops-his-kindle-2-convinces-amazon-to-replace-it-and-pay-him-200-for-his-troubles
okay the first comment says the guy is kind of a douche, and in a way he may be, but still, this is pretty BAD ASS
although, only for the reason that I don't consider large corporations to be persons, so you can be as rude or assholish to them as you like. they treat humans the same way, or worse, after all.
if he had pulled this at a smaller store, made of, you know, people, he'd have been a total fuckhead.
Note the photo - he's reading Black Swan - good on the chap. If it was full of mills and boon I'd have been screaming for his head on a spike.