"Heello" pretty much copied Twitter's functionality and (it seems) even its design. Yet another Twitter clone?
... until a bunch of trolls showed up realizing how much fun it would be tweeting as Mark Zuckerberg or CNN Breaking News :lulz:
http://waxy.org/2011/08/helloo_is_twitter_for_fakesters/
"Fakesters."
I love how pop culture has got to a point where there's a name for the segment of society who commit 3rd degree identity theft. Like, "Guy pretending to be Justin Beiber for attention" no longer fits. It needs a tidy moniker for common, everyday use.
Oh, this looks like great fun!
I'm in as http://heello.com/BobBrown
I have a lot of admiration for this guy so it was hard to pick an angle at first.