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Really, let's just ... do stuff, because it CONNECTS and is SOCIAL! And it worked for Twitter right?
Well one thing is clever that while Twitter had to build its own infrastructure, these guys are just limiting an existing one to 500 characters. Much less work.
BUT WHYYYYYYYY
Maybe I know why. It's because we can, everybody that knows a bit of code can create crazy bullshit like that. But it's the Internet, so it broadcasts everything to everyone, and the end result is that you will inevitably have to face stuff made by people that tend to use their ability to build email-Twitter mutants, just to "see what'll happen".
And that's not good, but also not bad, it's just bullshit, and that's beautiful.