http://io9.com/paul-dini-superhero-cartoon-execs-dont-want-largely-f-1483758317
QuoteDINI: "They're all for boys 'we do not want the girls', I mean, I've heard executives say this, you know, not [where I am] but at other places, saying like, 'We do not want girls watching this show."
So basically because girls buy princesses and too many girls were watching Young Justice, they cancelled it. Because Young Justice can't sell the toys if too may girls watch. Because girls buy princesses and not action figures. Because all they can sell is the toys. Not t-shirts or anything else. Just the toys. Yep. Damn you, girls.
Fucking pink aisle strikes again.
No, I won't buy a shitty action figure that's going break when you try to take it out of the package. But I'd go for a t-shirt or a poster or a hoodie, shoelaces, ball cap, bandana, comic book, etc.
Also, isn't the reason girls buy princesses is that those are the only identifiably female options on the shelf currently? Who's to say girls wont buy a Zatanna or Miss Martian figure if you made one. It's fucking spineless, for all they know there could be girls clamoring for a doll that isn't hot pink with a stupid June Cleaver smile on it, but they'd never know, because y'know, that would take risk, and as we know, capitalism has never prospered from taking risks ever. not once.
Well, i see a set of different practical/logics problems in the cancellation:
1) The cancellation supposedly derives from "bad crafting" of the toy marketing scheme (the show)... but why instead of cancelling, rather not adapt the products to the already captive audience? As someone mentioned, wearable merch, etc.
2) Do girls not get bought superhero toys even if the target audience of those toys are boys? - Which leads me to... do executives make decisions based on marketing research, or they just make wild decisions based on their prejudices? (which can say a lot about ALL executives in general... see Sears, etc)
3) Bronies - even if the target audience is little girls, it seems a lot of (creepy, but whatever) older males are a good part of the real audience, and even if they arent the target, they still consume ALL the merchandise.
So i dont know, many questions ill never get an answer to.
QuoteThe Toy Industry Association has annual sales data up on its website, although I don't see a spot where it breaks down sales data by gender. One thing that is interesting is that, in 2012, action figures and roleplaying toys accounted for $1.39B in sales, while dolls, which are typically aimed at girls, accounted for $2.69B in sales.
Quote3) Bronies - even if the target audience is little girls, it seems a lot of (creepy, but whatever) older males are a good part of the real audience, and even if they arent the target, they still consume ALL the merchandise.
I am increasingly beginning to suspect that the adult market is at least (if not more) 50% of eventual and targeted sales of kids TV stuff.
In fact, I'd go as far as to suggest that producers are probably viewing this as a long term marketing plan. They've seen that bronie wealth and understand that there's a lot more where that came from if you can plunge the correct depths. It's the next step for suburban western gang culture. Toy gangs. In 20 years you'll see hordes of people in cosplay stabbing the shit out of each other because this is (whatever's popular with the kids) territory.
I'm picturing bronies riding cavalry across a desolate Los Angeles, against a teeming wave of Finns.
I'm picturing grown men dressed as teletubbies wielding machetes. Nothing special going on, this is just OK in the future.
I NEED THIS FUTURE OF WHICH YOU SPEAK! :evil:
this DOES sound like a post-apocalypse mini-series i could totally get behind.
Look, I've more or less made peace with the fact that there will never be a zombie apocalypse, given that the fundamental laws of reality and useless crap like that but grown men dressed as teletubbies wielding machetes?
NEXT BEST THING!
Young Justice was a crying shame. It started out with some really weak episodes but then suddenly it was like someone flipped a switch and it became awesome.
I fucking loved Tim Curry as Glorious Godfrey pretending to be a Rush Limbaugh style Xenophobe. It was a cartoon which actually challenged it's kids to figure out what was going on.
Maybe the reason girls were watching it too was because you know: IT WAS GOOD.
:(
Quote from: Junkenstein on December 17, 2013, 09:37:57 AM
I'm picturing grown men dressed as teletubbies wielding machetes. Nothing special going on, this is just OK in the future.
:lulz:
Quote from: Junkenstein on December 17, 2013, 09:37:57 AM
I'm picturing grown men dressed as teletubbies wielding machetes. Nothing special going on, this is just OK in the future.
Who says gang war cant be glamorous?
(https://scontent-a.xx.fbcdn.net/hphotos-frc1/301274_10151413493268243_820265478_n.jpg)
In the future, 3 years of tap and 2 of jazz dancing will also be required for gang membership.
Just like it was in Bugsy Malone's days.