Branding today is very important, once you have a product and without its unique name, then you likely to forget your business. Imagine of those big brands today, those top players in the market, they are now part of human history, but they also started out from nothing, struggles and failures. But those failures have made them anew, learning many aspects of business naming and agendas, they stands to what they are confident with and now, this 21st century, they still exist. That is only part of business branding, facing difficulties and knows how to deals with it.
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TESTEMONAIL: Right and Discordianism allows room for personal interpretation. You have your theories and I have mine. Unlike Christianity, Discordia allows room for ideas and opinions, and mine is well-informed and based on ancient philosophy and theology, so, my neo-Discordian friends, open your minds to my interpretation and I will open my mind to yours. That's fair enough, right? Just claiming to be discordian should mean that your mind is open and willing to learn and share ideas. You guys are fucking bashing me and your laughing at my theologies and my friends know what's up and are laughing at you and honestly this is my last shot at putting a label on my belief structure and your making me lose all hope of ever finding a ideological group I can relate to because you don't even know what the fuck I'm talking about and everything I have said is based on the founding principals of real Discordianism. Expand your mind.