Moral choice blindness

[Verbal Mike]

http://lesswrong.com/lw/elg/new_study_on_choice_blindness_in_moral_positions/

Seems to me this might be a factor in the lack of outrage over politicians not doing what they promised they would after elections. If part of our brain sometimes/often just rationalizes any choice we appear to have made without really remembering the choice,  that suddenly makes a lot of sense.