Basically, any trait we ascribe to a person, place, or thing. If someone gives to charity a lot, we say he's generous. If a house was the scene of a murder we say it's haunted. If we trust someone and they act contrary to that trust, we see it as betrayal. Stuff like that. See also the bit about stories and how these traits are seen over a lifetime.
It's a tricky word, meaning. Seems like it discloses the connections between things over space and time, like an interrelated web of relations. In the first place, it allows you to string together all these letters and words in order to apprehend a 'meaningful' sentence. How is this possible?
I mean, instead of knowing and acting on the premise that the object I see before me is the same keyboard as it was just a second ago, what stops me from perceiving it as an endless stream of 'keyboards' being replaced one after the other to match the sample rate of consciousness Or, how do I even recognize that it is the same 'I' perduring through all these different experiences? What is the ground of similarity upon which we experience such constant distinction?