Interesting. It sounds like that the new duties are amplifying the existing fist?
Does your increased role result in the ability to allow any increased leniency on a fuck-up? From their apparent reactions I'd guess not.
A better question, might be - Why does it worry you? I can guess but I'd prefer not to assume here.
When I saw what my new job was, I immediately and blatantly ripped off Grant Morrison. We are the Science Gestapo.
And it worries me because I once spent 8 months here yelling at people for becoming their labels.
When a new social function becomes available, it's natural to dive in headfirst, and wear the uniform for a bit. When the novelty wears off, you can start messing with the label's expectations.
PD, where horribly mixing metaphors is just another Thursday.