Web 2.0 as an Attractive Method of Social Control

Over here at the PrincipiaDiscordia Blog, we’re in the business of raising awareness about encroaching Bureaucracy. One of the most sneaky things about Bureaucracy is the way that it presents itself. It seems like a logical choice in response to all the disorder that’s going on. And it seems FUN to play with the cool new toys that our culture has made for us.

Web 2.0 applications like Facebook, Digg, and Wikipedia  seem like great ideas, don’t they? Sure, they facilitate communication, they make it easy to access information, and they are a “nesting ground” for web communities. But we’ve gotta be careful - control is often achieved through the illusion of freedom. Digg.com, for example, is a sort of web popularity contest. You can “Digg” something on the web, and if others like it, they’ll digg it too. Digg.com then organizes sites by how much they’ve been dugg. But if we pay attnetion to digg as a real measure of “what’s going on” in cyberculture, don’t we run the risk of homogenizing it? We’ve gotta be careful.

Facebook in particular is in the pocket of some rather sinister and shady characters who do NOT have personal freedom and the public’s best interest in mind.

If you’re a member of Facebook, do yourself a favor and check out this scary video: The Truth Behind Facebook 

Let that be a lesson to include a big helping of misinformation in any information you provide about yourself.

Because we can’t stop “them” from collecting public data.
But we CAN pollute the signal-to-noise ratio until it’s no longer a useful place to harvest.

This article talks in depth about the Evils of Facebook. Reposted for your convenience is some notes on its founders…

 Although the project was initially conceived by media cover star Mark Zuckerberg, the real face behind Facebook is the 40-year-old Silicon Valley venture capitalist and futurist philosopher Peter Thiel. There are only three board members on Facebook, and they are Thiel, Zuckerberg and a third investor called Jim Breyer from a venture capital firm called Accel Partners (more on him later). Thiel invested $500,000 in Facebook when Harvard students Zuckerberg, Chris Hughes and Dustin Moskowitz went to meet him in San Francisco in June 2004, soon after they had launched the site. Thiel now reportedly owns 7% of Facebook, which, at Facebook’s current valuation of $15bn, would be worth more than $1bn. There is much debate on who exactly were the original co-founders of Facebook, but whoever they were, Zuckerberg is the only one left on the board, although Hughes and Moskowitz still work for the company.

Thiel is widely regarded in Silicon Valley and in the US venture capital scene as a libertarian genius. He is the co-founder and CEO of the virtual banking system PayPal, which he sold to Ebay for $1.5bn, taking $55m for himself. He also runs a £3bn hedge fund called Clarium Capital Management and a venture capital fund called Founders Fund. Bloomberg Markets magazine recently called him “one of the most successful hedge fund managers in the country”. He has made money by betting on rising oil prices and by correctly predicting that the dollar would weaken. He and his absurdly wealthy Silicon Valley mates have recently been labelled “The PayPal Mafia” by Fortune magazine, whose reporter also observed that Thiel has a uniformed butler and a $500,000 McLaren supercar. Thiel is also a chess master and intensely competitive. He has been known to sweep the chessmen off the table in a fury when losing. And he does not apologise for this hyper-competitveness, saying: “Show me a good loser and I’ll show you a loser.”

But Thiel is more than just a clever and avaricious capitalist. He is a futurist philosopher and neocon activist. A philosophy graduate from Stanford, in 1998 he co-wrote a book called The Diversity Myth, which is a detailed attack on liberalism and the multiculturalist ideology that dominated Stanford. He claimed that the “multiculture” led to a lessening of individual freedoms. While a student at Stanford, Thiel founded a rightwing journal, still up and running, called The Stanford Review – motto: Fiat Lux (“Let there be light”). Thiel is a member of TheVanguard.Org, an internet-based neoconservative pressure group that was set up to attack MoveOn.org, a liberal pressure group that works on the web. Thiel calls himself “way libertarian”.

TheVanguard is run by one Rod D Martin, a philosopher-capitalist whom Thiel greatly admires. On the site, Thiel says: “Rod is one of our nation’s leading minds in the creation of new and needed ideas for public policy. He possesses a more complete understanding of America than most executives have of their own businesses.”

This little taster from their website will give you an idea of their vision for the world: “TheVanguard.Org is an online community of Americans who believe in conservative values, the free market and limited government as the best means to bring hope and ever-increasing opportunity to everyone, especially the poorest among us.” Their aim is to promote policies that will “reshape America and the globe”. TheVanguard describes its politics as “Reaganite/Thatcherite”. The chairman’s message says: “Today we’ll teach MoveOn [the liberal website], Hillary and the leftwing media some lessons they never imagined.”

So, Thiel’s politics are not in doubt. What about his philosophy? I listened to a podcast of an address Thiel gave about his ideas for the future. His philosophy, briefly, is this: since the 17th century, certain enlightened thinkers have been taking the world away from the old-fashioned nature-bound life, and here he quotes Thomas Hobbes’ famous characterisation of life as “nasty, brutish and short”, and towards a new virtual world where we have conquered nature. Value now exists in imaginary things. Thiel says that PayPal was motivated by this belief: that you can find value not in real manufactured objects, but in the relations between human beings. PayPal was a way of moving money around the world with no restriction. Bloomberg Markets puts it like this: “For Thiel, PayPal was all about freedom: it would enable people to skirt currency controls and move money around the globe.”

Clearly, Facebook is another uber-capitalist experiment: can you make money out of friendship? Can you create communities free of national boundaries – and then sell Coca-Cola to them? Facebook is profoundly uncreative. It makes nothing at all. It simply mediates in relationships that were happening anyway.

Thiel’s philosophical mentor is one René Girard of Stanford University, proponent of a theory of human behaviour called mimetic desire. Girard reckons that people are essentially sheep-like and will copy one another without much reflection. The theory would also seem to be proved correct in the case of Thiel’s virtual worlds: the desired object is irrelevant; all you need to know is that human beings will tend to move in flocks. Hence financial bubbles. Hence the enormous popularity of Facebook. Girard is a regular at Thiel’s intellectual soirees. What you don’t hear about in Thiel’s philosophy, by the way, are old-fashioned real-world concepts such as art, beauty, love, pleasure and truth.

The internet is immensely appealing to neocons such as Thiel because it promises a certain sort of freedom in human relations and in business, freedom from pesky national laws, national boundaries and suchlike. The internet opens up a world of free trade and laissez-faire expansion. Thiel also seems to approve of offshore tax havens, and claims that 40% of the world’s wealth resides in places such as Vanuatu, the Cayman Islands, Monaco and Barbados. I think it’s fair to say that Thiel, like Rupert Murdoch, is against tax. He also likes the globalisation of digital culture because it makes the banking overlords hard to attack: “You can’t have a workers’ revolution to take over a bank if the bank is in Vanuatu,” he says.

If life in the past was nasty, brutish and short, then in the future Thiel wants to make it much longer, and to this end he has also invested in a firm that is exploring life-extension technologies. He has pledged £3.5m to a Cambridge-based gerontologist called Aubrey de Grey, who is searching for the key to immortality. Thiel is also on the board of advisers of something called the Singularity Institute for Artificial Intelligence. From its fantastical website, the following: “The Singularity is the technological creation of smarter-than-human intelligence. There are several technologies … heading in this direction … Artificial Intelligence … direct brain-computer interfaces … genetic engineering … different technologies which, if they reached a threshold level of sophistication, would enable the creation of smarter-than-human intelligence.”

So by his own admission, Thiel is trying to destroy the real world, which he also calls “nature”, and install a virtual world in its place, and it is in this context that we must view the rise of Facebook. Facebook is a deliberate experiment in global manipulation, and Thiel is a bright young thing in the neoconservative pantheon, with a penchant for far-out techno-utopian fantasies. Not someone I want to help get any richer.

The third board member of Facebook is Jim Breyer. He is a partner in the venture capital firm Accel Partners, who put $12.7m into Facebook in April 2005. On the board of such US giants as Wal-Mart and Marvel Entertainment, he is also a former chairman of the National Venture Capital Association (NVCA). Now these are the people who are really making things happen in America, because they invest in the new young talent, the Zuckerbergs and the like. Facebook’s most recent round of funding was led by a company called Greylock Venture Capital, who put in the sum of $27.5m. One of Greylock’s senior partners is called Howard Cox, another former chairman of the NVCA, who is also on the board of In-Q-Tel. What’s In-Q-Tel? Well, believe it or not (and check out their website), this is the venture-capital wing of the CIA. After 9/11, the US intelligence community became so excited by the possibilities of new technology and the innovations being made in the private sector, that in 1999 they set up their own venture capital fund, In-Q-Tel, which “identifies and partners with companies developing cutting-edge technologies to help deliver these solutions to the Central Intelligence Agency and the broader US Intelligence Community (IC) to further their missions”.

The US defence department and the CIA love technology because it makes spying easier. “We need to find new ways to deter new adversaries,” defence secretary Donald Rumsfeld said in 2003. “We need to make the leap into the information age, which is the critical foundation of our transformation efforts.” In-Q-Tel’s first chairman was Gilman Louie, who served on the board of the NVCA with Breyer. Another key figure in the In-Q-Tel team is Anita K Jones, former director of defence research and engineering for the US department of defence, and – with Breyer – board member of BBN Technologies. When she left the US department of defence, Senator Chuck Robb paid her the following tribute: “She brought the technology and operational military communities together to design detailed plans to sustain US dominance on the battlefield into the next century.”

Futhermore, have you Facebook users ever actually read the privacy policy? It tells you that you don’t have much privacy. Facebook pretends to be about freedom, but isn’t it really more like an ideologically motivated virtual totalitarian regime with a population that will very soon exceed the UK’s? Thiel and the rest have created their own country, a country of consumers.

Now, you may, like Thiel and the other new masters of the cyberverse, find this social experiment tremendously exciting. Here at last is the Enlightenment state longed for since the Puritans of the 17th century sailed away to North America, a world where everyone is free to express themselves as they please, according to who is watching. National boundaries are a thing of the past and everyone cavorts together in freewheeling virtual space. Nature has been conquered through man’s boundless ingenuity. Yes, and you may decide to send genius investor Thiel all your money, and certainly you’ll be waiting impatiently for the public flotation of the unstoppable Facebook.

Or you might reflect that you don’t really want to be part of this heavily-funded programme to create an arid global virtual republic, where your own self and your relationships with your friends are converted into commodites on sale to giant global brands. You may decide that you don’t want to be part of this takeover bid for the world.

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