A look inside the corporate PR machine

There are two excellent pieces up on The eXiled right now which you need to be reading.  They are Is CNBC’s Rick Santelli Sucking Koch, and Koch activists teabag media.

I’ll leave you to read them in your own time, but I could smell the PR bullshit coming off these Tea Party protests from the start, I just didn’t have the time or the inclination to dig.  Nevertheless, an insight into how these things work is always nice.  As Ames points out

So today’s protests show that the corporate war is on, and this is how they’ll fight it: hiding behind “objective” journalists and “grassroots” new media movements. Because in these times, if you want to push for policies that help the super-wealthy, you better do everything you can to make it seem like it’s “the people” who are “spontaneously” fighting your fight. As a 19th century slave management manual wrote, “The master should make it his business to show his slaves, that the advancement of his individual interest, is at the same time an advancement of theirs. Once they feel this, it will require little compulsion to make them act as becomes them.” (Southern Agriculturalist IX, 1836.) The question now is, will they get away with it, and will the rest of America advance the interests of Koch, Santelli, and the rest of the masters?