Help me with my homework?

[Donkeyotay]

Find three articles that provide useful background or analytical information about the significance of advertising in our culture.  All must be from scholarly journals or national publications

Thats the assignment...I'm goin with the angle of lies and manipulation, mind control, etc...I know there was a certain socio-psychologist who studied the propaganda methods of the nazis and applied them to commercial advertising and media. Does anyone know who that was in particular or could perhaps supply me with some people or events to look for? THanks!

[Sir Squid Diddimus]

I don't know.

But when I think of advertising I think of branding and what logos, jingles and mottoes or catchphrases do.
Very effective they are.

Everyone knows
when they see it

[The Johnny]

Wilhelm Reich "The Mass Psychology of Fascism"

Edit: I guess.

[Lies]

Market research has found that children can recognize a brand logo before they can recognise their own name.

More people now recognise the Golden Arches than they do the Christian Cross. American children are more likely to recognise Ronald McDonald than they are Santa Claus.

In fact, in the USA more people now eat in McDonald's than go to church or synagogue. Surveys have shown that the golden arches are better known than the Christian cross.

Sources:
http://mwr.org.uk/counter.htm
http://www.bbc.co.uk/worldservice/specials/1616_fastfood/page6.shtml

[The Johnny]

In fact, in the USA more people now eat in McDonald's than go to church or synagogue. Surveys have shown that the golden arches are better known than the Christian cross.

The religion of fatness has replaced traditional ones.

[Golden Applesauce]

Have you tried Google Scholar search?

[LMNO]

You Are Being Lied To
Adbusters
Negativland

[Cramulus]

Culture Jam by Kalle Lasn
OurSpace by Christine Harold


for more info, search for threads on this board about those books

[LMNO]

"How to Slowly Kill Your Girlfriend and Not Really Care All That Much About It."

[AFK]

Here's one about advertising and prescription drugs from the New England Journal of Medicine:  http://content.nejm.org/cgi/content/full/357/7/673?linkType=FULL&journalCode=nejm&resid=357/7/673

Ever since the decision was made about 10 years ago to allow Direct-to-Consumer advertising for Rx drugs, the use of Rx drugs has skyrocketed.  I'm talking prescribed use.  In my professional opinion, the advertising has caused a shift in the docter-patient relationship.  It used to be the patient went in, rattled off symptoms, and THEN the Doctor figured out what the best treatment was.  Now, commercials tell you to "Ask your Doctor about..." the specific drugs.  So the conversations, more and more are starting from, in my opinion, the wrong end of the equation.  A predetermined outcome that you should be taking Drug X, and now we will work it back to fill in the blanks.

[Shibboleet The Annihilator]

"How to Slowly Kill Your Girlfriend and Not Really Care All That Much About It."

Snap! I knew something like this was coming.

[LMNO]

I wasn't sure if it was the same person, at first.  I will recant if I am wrong.

[Precious Moments Zalgo]

In fact, in the USA more people now eat in McDonald's than go to church or synagogue. Surveys have shown that the golden arches are better known than the Christian cross.

The religion of fatness has replaced traditional ones.

Just like the Bible predicted!  Praise!

Job 15:25-27 For he stretcheth out his hand against God, and strengtheneth himself against the Almighty. He runneth upon him, even on his neck, upon the thick bosses of his bucklers: Because he covereth his face with his fatness, and maketh collops of fat on his flanks.

[Shibboleet The Annihilator]

I wasn't sure if it was the same person, at first.  I will recant if I am wrong.

Yeah, I kinda figured it was. He listed his e-mail as donkeyotay2003@yahoo.com.

Maybe he thought we would have forgotten by now.

edited to include quote

[Donkeyotay]

Here's one about advertising and prescription drugs from the New England Journal of Medicine:  http://content.nejm.org/cgi/content/full/357/7/673?linkType=FULL&journalCode=nejm&resid=357/7/673

Ever since the decision was made about 10 years ago to allow Direct-to-Consumer advertising for Rx drugs, the use of Rx drugs has skyrocketed.  I'm talking prescribed use.  In my professional opinion, the advertising has caused a shift in the docter-patient relationship.  It used to be the patient went in, rattled off symptoms, and THEN the Doctor figured out what the best treatment was.  Now, commercials tell you to "Ask your Doctor about..." the specific drugs.  So the conversations, more and more are starting from, in my opinion, the wrong end of the equation.  A predetermined outcome that you should be taking Drug X, and now we will work it back to fill in the blanks.

Cool Thank you, this is defintely an interesting topic to talk about! Since you are offering professional opinions, what is your profession?