ALT/1977: WE ARE NOT TIME TRAVELERS

[Triple Zero]

ALT/1977: WE ARE NOT TIME TRAVELERS

What would you do if you could travel back in time? Assassinate Marilyn Monroe? Go on a date with Hitler? Obviously. But here's what I'd do after that: grab all the modern technology I could find, take it to the late 70's, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.

I've explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads to market them, as well as a handful of abstract posters (you know, just for funsies).

I've learned that there is no greater design element than the anachronism. I've learned that the strongest contrast isn't spatial or tonal but historical. I've learned that there's retro, and then there's time travel.

The irony is that all post-modern, smugly self-referential retro porn aside, I'd gladly trade in my immaculately designed 21st century gadgets for these hideously clunky, faux-wood-paneled pieces of über-kitsch. Sorry, Apple.











source + a few more: http://www.behance.net/Gallery/ALT1977-WE-ARE-NOT-TIME-TRAVELERS/545221

[Subtract Eight!]

wow these are really strong ideas with the images, beautiful work

[Triple Zero]

Also don't forget to read the little descriptive texts on the images.

[Mesozoic Mister Nigel]

I love these! I'd love having full-size posters printed up.

[Doktor Howl]

ALT/1977: WE ARE NOT TIME TRAVELERS

What would you do if you could travel back in time? Assassinate Marilyn Monroe? Go on a date with Hitler? Obviously. But here's what I'd do after that: grab all the modern technology I could find, take it to the late 70's, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.

Someone obviously thought averting species extinction was a good reason for going back and capping JFK.

But here's the problem, 000...You wouldn't have the tools necessary to build the tools to produce these electronics.  The screens alone rely on materials not produced until 1985.

[Doktor Howl]

Also, I too would go with the fake wood paneling look.  Oh, hell yeah.

[Cain]

I would create various time paradoxes, because I am infinitely curious and have all the self-preservation instinct of a male black widow spider.

That said, do we have Steampunk to thank for this trend of retrofitting current tech goods?  Because whoever started it, I really like them.

[Doktor Howl]

I would create various time paradoxes, because I am infinitely curious and have all the self-preservation instinct of a male black widow spider.

That said, do we have Steampunk to thank for this trend of retrofitting current tech goods?  Because whoever started it, I really like them.

This. 

Also, I like the steampunk vibe.  Too bad the cosplayers fucked it up so soon.

[Iason Ouabache]

Also, I too would go with the fake wood paneling look.  Oh, hell yeah.

And the 70's "Brown-Red-Orange-Yellow" pallette is a nice touch. Much better than the current "Any color as long as it's White" fad that Apple started.

[Doktor Howl]

Also, I too would go with the fake wood paneling look.  Oh, hell yeah.

And the 70's "Brown-Red-Orange-Yellow" pallette is a nice touch. Much better than the current "Any color as long as it's White" fad that Apple started.

Yes.

Burnt orange and olive green appliances.  Shag carpet.  Puke green cars that look like CARS, not shuttle craft from Classic Star Trek.  Games with JOYSTICKS.  TRAC BALLS.  Listening to music on 8 tracks and making sure to put UNLEADED fuel in the tank of my horribly unsafe muscle car.  K cars.  Bell bottoms.  Polyester worn with a straight face.  Turtleneck shirts.  Zip up roach-stompers.  Cheap pot.  White boy 'fro...FUCKING SIDEBURNS! 

[Jenne]

STEEEEVE MCQUEEEEEEEN

[Kai]

These are truly awesome, zero.

I agree with the fake paneling stuff. Except I'd rather retro it earlier, like the steampunkers do.

[Doktor Howl]

STEEEEVE MCQUEEEEEEEN

HE JUST MIGHT BE THE COOLEST MAN I'VE EVER SEEEEEEEEEEEN!

[Adios]

STEEEEVE MCQUEEEEEEEN

HE JUST MIGHT BE THE COOLEST MAN I'VE EVER SEEEEEEEEEEEN!

3 words.

Cool Hand Luke.

[Nast]

It's too bad that practically all electronics are designed with an aesthetic that matches their cheapness and mass-production.

I know it can't be helped, but I demand fancy things!