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Doing everything exactly opposite from "The Mainstream" is the same thing as doing everything exactly like "The Mainstream."  You're still using What Everyone Else is Doing as your primary point of reference.

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The Cluetrain Manifesto

Started by Guido Finucci, August 03, 2004, 06:34:05 AM

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Guido Finucci

August 03, 2004, 06:34:05 AM
Here's hoping they can resist becoming the next source of meaningless marketing jargon.

http://www.cluetrain.com/
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