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Some business advice needed.

Started by Salty, May 21, 2013, 08:39:47 PM

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Salty

I don't have anybody who could even begin to help me with this. You spags are smart and shit though.

My dilemma is: Do I run a Groupon or not?

Background:
I have to take over my friends business or I'm out on my ass starting from scratch, which, in its own way, would be quite relieving.
I need $5k to buy it, and then take over the lease for $1000 month (including some remodel financing, it'll drop to $800 after a time).
I need people working in those rooms, I'll have three including mine. If I rent out each at $500, very reasonable in this town, my rent is covered and all my stuff is profit more or less.
If I don't have anyone in the rooms I don't eat food.

Pros:
-Quick money I desperatey need in large(ish) sums.
-I can POTENTIALLY (that's what scares me) cheaply pay inexperienced therapists and help build their careers.
-New clients for myself
-Bigger and better reputation in town if I pull it off
-It's like getting paid to advertise

Cons:
-Very stressful. Calls, emails, strangers. I hate working on new person after new person.
-I can pay people, but I need some of that money myself, so I'll need to do massages myself. As many as I can, while keeping the therapists paid
-Once you work on someone, and they want to come back, you can hardly have repeats because there are more and more and more groupon customers.
-You can do less but earn way less.

Basically, I'm under-capitalized, under-planed, over-stressed, and BLARGE and I need this injection to make it ALL work or figure something else out. Fast.

Some other way of earning five grand in a few months. That's, you know, legal.

Looking at that list make me reconsider the groupon. The horror.

You spags make me think even when you don't say anything.
The world is a car and you're the crash test dummy.

LMNO

No.  People I know with businesses who have worked with Groupon unanimously think it sucks, and is more effort than benefit.

Salty

I ran one from Oct. to Feb. this last year and it made my business from nothing.

But yeah, I hear that from most people.

One thing I did different, from what I can tell is:

Most people came in said they scoured Groupon for affordable massage. Nobody wants to pay $60+ for massage once a week, even people with money. And most people just cant afford it. So when they came in I told them they only had to pay $35 for each massage for the rest of the month.

Many of those people never came back after that month, but I made about $140 on them I otherwise would not have, and it lent my business some time leverage to acquire other regulars.

So I think it's, in part, what you make of it, and how flexible you're able to be. Some, most, business models would probably not work well with this.

Still though, I am shaking with fear, and a bit of hunger, and because I'm built like a Chihuahua, at the thought of running a groupon so soon.

Ok, you're confirming what my gut is telling me, LMNO.

Back to square one, then.
The world is a car and you're the crash test dummy.