The CALM Act

[hooplala]

In regards to Roger and LMNO's posts above, I would like to attempt to retract the attitude I was dishing out at those who didn't deserve it, when I should have saved it just for Niamh.

Niamh, if the only insult you can think up to throw at me when I call you lazy for being lazy is to make a Canadian joke it only shows you have not being paying enough attention... my faults are numerous and perfect fodder for zingers, why mock me for the accidental circumstance of the place I was born when there is so much more you could be mocking?

[Adios]

Run your stereo through a hard limiting compressor with a low threshold.


Anyway, before this gets much further, I'd like to point out that there is more to a loud commercial than merely volume.

It's long been known in music production circles that if you play two separate mixes for someone, and the only difference is that mix B is 3dB louder (and you keep that a secret from the listener), they will prefer mix B.  If pushed for a reason why, they will imagine that the EQ is "brighter", or that there's more "energy" in the mix*.

The point being, there's a psychological element at play when the commercials are louder.  It excites the nervous system (which triggers the endocrine system) in ways that a low volume commercial won't.  So the manipulation isn't just "louder so it gets your attention".  The manipulation affects your subconcious in ways you aren't aware of.

Just thought I'd throw that out there.







*Technically, that's true.  There is more acoustical energy when you make it louder.  Doesn't affect the mix itself, though.

It;s not working for me, it just makes me mute them.

[LMNO]

Maybe it excites the nervous system to such a degree you can snatch at the controls and turn it down before you even consciously realize it's loud? 

You're so negative, LMNO, always willing to believe the worst of advertising people.  They just want to help us, and this is another example of their kind and giving nature.

Good point. 

And now, a word from our sponsors:

[Adios]

Maybe it excites the nervous system to such a degree you can snatch at the controls and turn it down before you even consciously realize it's loud? 

You're so negative, LMNO, always willing to believe the worst of advertising people.  They just want to help us, and this is another example of their kind and giving nature.

Good point. 

And now, a word from our sponsors:

[LMNO]

I've been waiting years to use that again.

[BadBeast]

Run your stereo through a hard limiting compressor with a low threshold.


Anyway, before this gets much further, I'd like to point out that there is more to a loud commercial than merely volume.

It's long been known in music production circles that if you play two separate mixes for someone, and the only difference is that mix B is 3dB louder (and you keep that a secret from the listener), they will prefer mix B.  If pushed for a reason why, they will imagine that the EQ is "brighter", or that there's more "energy" in the mix*.

The point being, there's a psychological element at play when the commercials are louder.  It excites the nervous system (which triggers the endocrine system) in ways that a low volume commercial won't.  So the manipulation isn't just "louder so it gets your attention".  The manipulation affects your subconcious in ways you aren't aware of.

Just thought I'd throw that out there.







*Technically, that's true.  There is more acoustical energy when you make it louder.  Doesn't affect the mix itself, though.

It;s not working for me, it just makes me mute them.

Then how do you know which brand of Orange Juice to buy? Or washing Powder?   

[The Good Reverend Roger]

Everybody stop PMing me until I can figure out how to turn the butthurt down.

Look, I can make this REALLY easy.  There is a certain contingent - of which I used to be a member - that comes here DESPERATE to get pissed off.  Even though I now consider that the lazy man's rage, I AM a Holy Man™, and I am in fact here to help you.  Respond to this thread, and I'll wound your fucking inner child.  Then you'll get what you came for, and everyone will be happy.

Hell, I ought to start a new thread, just for this.

[Adios]

Run your stereo through a hard limiting compressor with a low threshold.


Anyway, before this gets much further, I'd like to point out that there is more to a loud commercial than merely volume.

It's long been known in music production circles that if you play two separate mixes for someone, and the only difference is that mix B is 3dB louder (and you keep that a secret from the listener), they will prefer mix B.  If pushed for a reason why, they will imagine that the EQ is "brighter", or that there's more "energy" in the mix*.

The point being, there's a psychological element at play when the commercials are louder.  It excites the nervous system (which triggers the endocrine system) in ways that a low volume commercial won't.  So the manipulation isn't just "louder so it gets your attention".  The manipulation affects your subconcious in ways you aren't aware of.

Just thought I'd throw that out there.







*Technically, that's true.  There is more acoustical energy when you make it louder.  Doesn't affect the mix itself, though.

It;s not working for me, it just makes me mute them.

Then how do you know which brand of Orange Juice to buy? Or washing Powder?   

I watch the pictures.

[AFK]

Maybe it excites the nervous system to such a degree you can snatch at the controls and turn it down before you even consciously realize it's loud? 

You're so negative, LMNO, always willing to believe the worst of advertising people.  They just want to help us, and this is another example of their kind and giving nature.

Good point. 

And now, a word from our sponsors:

Forget loud commercials.  Nanny filters!  They ruin jokes and make pandas sad.  

[BadBeast]

Run your stereo through a hard limiting compressor with a low threshold.


Anyway, before this gets much further, I'd like to point out that there is more to a loud commercial than merely volume.

It's long been known in music production circles that if you play two separate mixes for someone, and the only difference is that mix B is 3dB louder (and you keep that a secret from the listener), they will prefer mix B.  If pushed for a reason why, they will imagine that the EQ is "brighter", or that there's more "energy" in the mix*.

The point being, there's a psychological element at play when the commercials are louder.  It excites the nervous system (which triggers the endocrine system) in ways that a low volume commercial won't.  So the manipulation isn't just "louder so it gets your attention".  The manipulation affects your subconcious in ways you aren't aware of.

Just thought I'd throw that out there.







*Technically, that's true.  There is more acoustical energy when you make it louder.  Doesn't affect the mix itself, though.

It;s not working for me, it just makes me mute them.

Then how do you know which brand of Orange Juice to buy? Or washing Powder?  

I watch the pictures.

Gaah! The Pictures! They're even worse.

[Bebek Sincap Ratatosk]

If there is some concern that the well being of peoples ears are actually at risk, then it falls under FCC guidelines and doesn't need a new rule.

If the concern is "its annoying" then its not the federal governments job to fix.

---Side Rant---

I don't care much for commercials either, but that's how most broadcast stations and cable networks pay to be on the air. Running a station is expensive, paying for network affiliation is fucking expensive, paying studios for access to television shows... also expensive.

So either you can pay for channels that are premium, thus paying for the material you watch directly, you can 'pay-per-view', or you can run up an antenna (or watch basic cable) and get "free" content along with commercials. I don't understand bitching about commercials and still watching television.

if you don't want to be hit by marketing, don't watch free TV. If you want to watch free TV, deal with the marketing.

Goddamn, why do people think they have some kind of right to be entertained for free?

Everything costs money. Every fucking piece of equipment that supports Radio, TV or the Internet costs money. Often its a huge investment... yet somehow normally intelligent, thoughtful people freak out because 'marketing is evil'. How the hell do you expect all that hardware, software, time and effort to be paid for?*


*and don't even get me started on the people that get pissed off when PBS/NPR etc runs their fundraisers.

[Cain]

Or, you know, internet piracy.

:canofworms:

[Bebek Sincap Ratatosk]

Or, you know, internet piracy.

:canofworms:

[The Good Reverend Roger]

Goddamn, why do people think they have some kind of right to be entertained for free?

I do.  Not by TV, but by the endless freak parade as you and the rest of the planet slither by me.  Free market asstards, commies, and other libertarian types are a hoot, but they are hardly alone in the list of Unfortunate Things That Make Roger Laugh.  There's also the drips that think magic is real, the scabby little tards that show up explaining what Discordia is, the stupid fucking hippie loveburgers jacking off about the "singularity", etc.

All stupid fucking primates, and all funny as hell...And it doesn't cost me a fucking dime.

[BadBeast]

I saw a Woman walking her little Dog earlier, and when her Dog took a crap, she bagged it, (OK so far, that's normal) but then took out a little bit of tissue paper, and wiped her Lakeland Terriers arse before moving on. That's hilarious.