Yeah, event books are this really weird mixture of art and commerce. They start out as corporately mandated cash grabs, but they also tend to bring in top tier talent in their prime to execute them, and so whether good or bad, the results are usually pretty interesting, even if only viewed from afar. Hickman seems particularly good at threading that needle.
I like the idea of how, these days, the event books tend to have all these optional storylines branching out from the main narrative, which you can either follow or ignore. Susie asks Johnny to get her a cup of coffee, and if you want you can read the story of Johnny's trip to the Coffee shop in JOHNNY COMIX #5, or you can ignore it, and Johnny just comes back w/ the coffee in the main book. I mean, I know they're essentially hidden advertisements disguised as content, but once you get into a buffet style digital distribution business model, those narrative devices can be used more creatively.
I think guys like JRJR and Bagley seem so bad to younger readers because they sometimes use a "deadline style" to get more work done. Those guys often do 2 books a month, whereas the more cinematic guys don't tend to stick to a monthly schedule. The Allred hate confuses me as much as the Frank Quitely hate, but I guess any unique style is going to provoke strong reactions.
The first 2 issues of Fight Club 2
are worth mentioning!
Cameron Stewart is one of my very favs, but kind of an odd choice for the book, though he's kind of nailing it.
It's really kind of weird, and sometimes pretty cheesy, but like in a good way somehow.
I thought it was going to be dark and serious, but instead it's cartoonish and a bit over the top.
I like that they don't make the protagonist(s) look like Brad Pitt or Ed Norton.
I assume it's Chuck Palahniuk's first time writing a comic book, as there's almost an experimental/underground quality to it.
He does this neat thing where the protagonist is foggy from prescription drugs, and these pills frequently spill over and obscure the comic pages.
It's got me psyched for the next issue at least!