Category Archives: Operation:Mindfuck

Hearts and Minds

Welcome to the modern day war zone.  Right now, as I speak, a thousand battles are being waged for your submission and allegiance.  Commanders and politicians have decided that the enemy is us and that we are to be bought to heel, as soon as possible.

No doubt some of you think I’m using hyperbole, or metaphor to illustrate an example of our socially fractured society and the commodification of identity.  And while those certainly are problems, anyone thinking about those in relation to my rant today are wrong.  Right now, you and I are quite literally at war with at least one government, namely that of the USA.

Oh to be sure there won’t be running battles with light infantry.  No air-strikes are going to be called in on your house, and I’m reasonably certain you wont get carted away to Guantanomo Bay, or any other black site that exists.  But just because guns aren’t being loaded and blood isn’t been spilt doesn’t mean this isn’t a conflict.

You see, war isn’t about the clash of armies on the battlefield anymore.  Hell, its barely even about killing, except as an advertising hook or a final solution for people who refuse to stop being a pain in the ass.  No, warfare has moved through the gentlemanly period of pitched battles and low casualties, blown apart by Napoleon and perfected in the slaughterhouse of WWI.  Its not even the dirty political warfare that characterized the Cold War, marked by futile superpower conflict and strategies designed to bleed a superpower by third world proxies, and on the other end of the scale by terrorism.

No, warfare today is about fighting on the psychological and narrative level.  Its about capturing the mind, and shackling it to the agenda of the day, regardless of what that agenda may be.

Continue reading Hearts and Minds

Operation: Mindfuck Pack 227 MB download

Download mirror: – Part 1 – Part 2 – Part 3

Titles are:

The Structure of the Mind – Ben Goertzel
The MIT Encyclopedia of Cognitive Sciences (1999) – Robert A Wilson and Frank C Keil
The Encyclopedia of Applied Psychology – Edited by Charles Spielberger
Putting a new spin on groups – The science of of Chaos – Bud A McClure
Billion Dollar Bunko – Simon Lovell
The Changing Images of Man by Stanford Research Institute
Derren Brown – Behind the Screen
Derren Brown – Pure Effect
Get Anyone to do Anything – David J Lieberman
Undoing Yourself – Christopher Hyatt
Theory of Power – Jeff Vail
The Red Queen: Sex and the Evolution of Human Nature – Matt Ridley
PsyOps and Ethics – Michael Aquino
Propaganda – Edward Bernays
Prometheus Rising – Robert Anton Wilson
The role of cognitive and socio-cognitive conflict in learning to reason – Katiuscia Sacco and Monica Bucciarelli
Secret paper – Joesph Matheny (?)
Society of the Spectacle – Guy Debord
Stealth Marketing – Jay Abraham
Strategic Information Warfare (RAND corporation) – Roger C Molander, Andrew S Riddle, Peter A Wilson
The Strategic Game of ? And ? – Unknown
The Power of Persuasion: How We’re Bought and Sold – Robert Levine
The Selfish Meme – Kate Distin
The Advertised Mind – Erik du Plessis
The Art of Memetics – Wes Unruh and Edward Wilson
The Authoritarians – Bob Altemeyer
The Origin and Evolution of Cultures – Robert Boyd and Peter J Richerson
The Psychology of Entertainment Media – Edited by L. J. Shrum
Think and Grow Rich by Napoleon Hill
Think Two Products Ahead – Ben Mack
This Is Not A Game (extract) – Dave Szulborski

All these books are pretty heavy on psychology, NLP and marketing, and are low on actual pranks and tricks. The idea is more to condition your mind to think about how other people think, then exploit that knowledge.

Go Go Goddess Motorcycle!

Sick of the Flying Spaghetti Monster being the only Neophillic Irreligion available for kids? Here’s a quick jake for the children.


Some background on the site, from the PARENTS section:

Why go goddess?
Rather than by age, tweens are best defined by their state of mind as they enter a transition period between childhood and adolescence. go goddess! is a brand focusing exclusively on the development of self-esteem for tween girls by encouraging self-discovery, self-expression, and self-awareness. The purpose of the go goddess! concept is to encourage tweens to discover their talents and interests, and to emphasize the importance of embracing their inner beauty and unique attitudes as they navigate the tough world of being a tween.

Why focus on tweens?
Experts suggest that it is during the tween years that girls begin to pay attention to their “inner voice.” They begin to compare themselves to their peers, which can result in self-doubt. “Tween-agers” also begin to question their individual idea of what is right and what is wrong, rather than solely relying on their parents’ opinions. The intent of the go goddess! concept is to provide girls with a healthy outlet to explore their unique and budding interests during this impressionable period.

consider the above when writing letters.

If you sign up, play nice on the site, there are kids there. But go ahead and try every trick in the book to get them to take us seriously.

(credit to Lysergic for finding this joint)


X-Day: Anonymous vs. Scientology

Pungenday, Discord 28, YoLD 3174
A new spin on Mafia, by Pope Telarus, KSC, Tender to the Edible Zen Garden.

The Cards:

X-Day Card: Anonymous X-Day Card: Scientologist

X-Day Card: Bob X-Day Card: Alien Sex Goddess

“The portrait of J.R. “Bob” Dobbs is a trademark of SubGenius Foundation, Inc. and is used with permission.”

Continue reading X-Day: Anonymous vs. Scientology


EGGGASM EggGASM is an annual Golden Apple Seed Mission. It’s simple: the object of the game is to put cool things inside of plastic eggs and hide them for people to find on Easter. This idea originally came from Pinky McFatfat, ASS.

What you put inside the eggs is really up to you. But here are some suggestions:

  • cool pictures
  • One Line Meme Bombs
  • quotes or images from the Principia Discordia
  • quotes from wherever
  • weird facts
  • your own political agenda
  • an absurd political agenda
  • a surreal political agenda
  • money
  • quotes from the Black Iron Prison
  • secrets
  • your phone number
  • bathroom-graffiti style messages
  • fortunes
  • poems
  • whatever you think is cool. Think For Yourself, Shmuck!

Moar information can be found over at the EggGASM Wiki Page, or the EggGASM thread at the Principia Discordia forums.

If you have any moar ideas, belch ’em out over at 23ae.

If you take any pictures, upload them to Flickr and tag them “egggasm“. (with three G’s!)

If you create any .docs, .pdfs, or lists of stuff to put in eggs, post it to with the tag “egggasm“, so it shows up on the OMGASM Mission Feed.

23 Things to Amuse Yourself While You Wait

Here is a PDF which can be printed as a tri-fold pamphlet. It contains subversive thought about robots, cabbages, and Discordians.

23 Things to Amuse Yourself While You Wait

(also available in .doc so you can edit it for your own purposes)

This pamphlet is designed to be left in places where people will read it while bored. Leave them on trains, busses, the stops associated with both, waiting rooms, or anywhere where people have a little bit of time and are bored.

If you’re feeling evangelical, you can even hand them to strangers. Personally, I like to carry around some to trade with other people who are handing out propaganda.

Goals for One Line Meme Bombs

I’ve been plastering White Plains NY with memetic masterpieces on and off for almost a year now. A wguke ago, I made The Meme Bomb Collection, Volume Aleph, and it got me thinking about the meme bombs we’ve been generating.

A lot of the meme bombs we’ve come up with are effective in that they are self-contained information packages which in themselves suggest an attitude or position.

My favorite meme bombs are the ones which…

Give the reader pause. It’s really easy to get lost in the “zombie lurch”, the “9-5 crawl”, the “pedestrian trance”, or whatever you want to call it. I like meme bombs which jar the reader out of that and make them suddenly focus on the present moment rather than where they’re going. Some meme bombs which accomplish this are ones which successfully address the reader. “Hey! You, in the Khakis!” (if you’re actually wearing khakis, it might be startling).

Suggest something bigger going on. Such as “Congratulations! You’ve just found clue #3! The man in the green jacket will tell you what to do next.” These meme bombs make reality seem a little bit weirder than the pedestrian might expect. Is there some crazy game going on? When and where is it happening?

Provoke critical thought. Such as “miscarriage is manslaughter“. When taken at face value their meaning seems clear – but they actually suggest something else entirely.

Add some levity or humor to the reader’s day. I really wish people would stop taking their day-to-day shit so seriously. Sometimes hearing a joke or seeing a funny graphic right in the middle of your walk back from lunch is exactly what you need. The BIP refers to this as rearranging the machine’s local components to (hopefully, eventually) provoke a change in the whole system.

The Absurd and the Surreal. The Principia calls these Mondos. like “If the telephone rings today, water it!” At first they seem to make sense, but the more you think about them the less sense they make. Personally, I get these phrases stuck in my head all day. “The womb is a prison – FETUS LIBERATION FRONT!”

I like meme bombs which appear friendly or light. Some of the meme bombs developed by the PD Community are hostile and bitter, or preachy and cerebral. Frankly, far left propaganda tastes just as bad to me as far right propaganda, so I dislike political meme bombs. I also dislike the ones which specifically seek to make people feel worse without provoking action. (such as: “Your wife is cheating on you.“)

I also feel that graphics and icons are essential to getting the reader’s attention. An attractive visual packaging makes the memebomb more likely to be remembered.

An ideal memebomb is something which the reader will repeat to others. Little kernels of wisdom are good for this, but I feel that most of them are a bit too dense or “heavy” to pierce the pedestrian trance.

a discussion from PD about memes and graffiti follows…

Continue reading Goals for One Line Meme Bombs

Our Lady of Discord – Under Attack!

GUYS, THE INTERNETS ARE NOT ASSISTING OUR LADY OF DISCORD, HILLARY CLINTON, ACHIEVE MAXIMUM LULZ AS PRESIDENT OF THESE UNITED STATES. She is falling far behind in polls and funds. She is breaking down emotionally almost twice a month. Her mascara is running. She has been making crazy talk about getting a boob job. She has been having sex with Bill again. EVERYTHING IS FALLING APART FOR HER. This election season should be a time for America to HEAL, but nobody will let Nurse Clinton take care of our country.

FOR THE LOVE OF GOD, HELP HILLARY. Her campaign is accepting DONATIONS OF ALL SHAPES AND SIZES at this address:

Hillary Clinton for President
PO Box 1781
Merrifield, VA 22116-9965

She is accepting money, but it may be too late for that. DISCOFLUX.COM ENCOURAGES YOU TO SEND THE FOLLOWING ITEMS INSTEAD:

– Socks
– Canned food
– Kleenex (generic preferred)
– Tiny violins
– Paper airplanes made from Hillary Clinton campaign fliers
– Matchbox cars
– Cleaning supplies
– Condolence cards




– Vexati0n 


Are you excited about the OMGASM yet? It’s changing lives and blowing minds. And it’s spreading like STUPIDFIRE.

Check out the most recent Golden Apple Seed Mission: POSTERGASM

Here’s some of the latest pics from the mission:


Don’t just use the internet as a form of passive entertainment – get off your ass and DO IT!

  • Put up crazy posters
  • Take a picture and upload it to flickr
  • tag it with “postergasm” – voila!


Check out one of OMGASM’s current projects: COLBERTGASM

This is an oldskool Discordian jake which involves sending tons of snail mail.

Mission Statement

During the week of February 17th-23rd, 2008, we will send Jon Stewart and Stephen Colbert as much mail as possible. Letters to Colbert will invite him into the Illuminati. Letters to Stewart will invite him into the Discordian Society. In order to gain entry, on March 5th they must explicitly use a Discordian or Illuminati “code word” (of their choosing) on the air.

Buzz week is going on RIGHT NOW, so get on it! Check out the website for mailing addresses and sample letters. We hope everyone will mail at least 20 letters (about eight bucks worth of stamps) – but consider mailing more!

As usual, check out the GASM mission feed under “colbertgasm” to find more links relevant to this project, and more Golden Apple Seed Missions in general.

If you don’t send letters, and they use a codeword on the air on March 5th, you’ll wish you had participated. And if you play along, you’ll be able to fondly reference that time that Discordians pranked the media and you were there at ground zero.

Now get off your ass and DO IT!